The National Football League kicked off its 2022 season with a celebratory Thursday night football game between the Los Angeles Rams and the Buffalo Bills.
As more states have legalized sports betting for this season, here’s what the industry and publicly traded sports betting companies could expect.
What happened: The 2022 NFL season could see an increase in sports betting. Data from Thursday night’s opening contest suggests more people could be betting this season.
GeoComply’s geolocation volume checks increased 77% year over year in the NFL season opener, as reported by sports betting reporter Ryan Butler.
A total of 22.6 million location checks were carried out on behalf of sports betting customers.
GeoComply performed 3.7 million geolocation checks in New York state on Thursday, the first opening night of an NFL season legally offered to state residents as New York joined the online sports betting party during the early 2022 NFL playoffs .
The American Gaming Association estimates that 46.6 million Americans will be betting on the 2022 NFL season ESPN. This would be a 3% increase over the previous season. Of the total, 23 million plan to bet online during the NFL season, an 18% increase from 2021.
A total of 31 states as well as the District of Columbia and Puerto Rico offer legal sports betting. Several other states could soon be legalized and be part of the 2022 NFL season.
In 2022, more than $50.4 billion was wagered on sports betting in the United States, according to the American Gaming Association.
The NFL is one of the biggest sportsbooks of the year and could see a fresh influx of new users from new states.
Stocks to watch: A handful of sports betting companies operate in the US market in states that have legalized sports betting.
Brilliant sport GENIUS: Sports betting data company Genius Sports has a partnership with the NFL as the official data supplier for sports betting providers.
It means that…
