apple inc AAPL The company is reportedly planning to double its advertising staff after the company’s sweeping privacy changes decimated its competitors’ revenues.
What happened: The iPhone maker intends to add 216 more posts in this category to its team of 250 people working on advertising platforms. The number of positions is four times the 56 that it wanted to fill for 2020, reported the Financial Times, citing LinkedIn data.
Apple has disputed the numbers presented by the Financial Times but gave no further details.
The ads published by the company say that the goal, according to the report, is to “redefine advertising” for a “privacy-centric” world.
The jobs that the Tim cook-led company fills the gap from product designers and managers to data engineers and sales specialists.
Most of the roles are reportedly located in the US, but there are also positions in Europe, China, India, Japan and Singapore.
“It’s a huge team — it’s bigger than most small companies,” he said Jade Arensteinthe global service leader Incubeta, a South Africa-based market services company, according to FT. “Where there’s smoke there’s fire, and that’s definitely smoke.”
See also: How to buy Apple (AAPL) stock
Why it matters: Apple’s privacy changes introduced in iOS14, left Metaplatforms Inc META smoking.
The changes introduced in June 2021 reduced the effectiveness from Facebook advertising. It also caused an erosion of revenue from Twitter Inc. TWTR and Facebook.
However, the financial implications were limited to googlethe search arm of alphabet inc Google WELL.
Zeta GlobalCHAIRMAN David Steinberg said Apple was “Machiavellian” in that it enacted privacy rules that forced its competitors to rebuild their advertising platform while creating an opportunity for itself.
“They could grow (their advertising business) dramatically (and) the ‘air cover’ is that they protect consumer privacy,” said the chief executive of the marketing technology company, …
