Despite the economic turmoil, sales of Smartphones have been promising around the world with shipments reaching new peaks. At least 40 million units of smartphones were shipped in the Q3 of the year 2008, which is a whopping 13% of the total market share of mobile phones. This figure is up from 11% shown in the Q2 results.
Apple’s iPhone 3G has fuelled the company’s performance placing them at the second place globally with quantum leaps in sales figures. In fact Q3 of 2007 saw much lesser volumes as compared to Q3 in the year 2008.
This magnificent performance catapulted Apple even ahead of RIM based in Waterloo, who has also been seeing huge and impressive profits as compared to all smartphones from Microsoft put together.
Though Apple stands at a comfortable position, there is a need for enterprise and innovation here as we can see major plans underfoot at RIM. With RIM in hot pursuit, Apple, based in Cupertino, has to necessarily gear up top speed for the holiday season. RIM placed third now are revamping and getting their PR rolling on their latest BlackBerry Storm even as the Bold makes a grand entry at the stores.
Dynamism and enterprise along with the fact that there is no other Smartphone on the cards for the holiday season may even push RIM to the second place soon. As the competition between RIM and Apple heats up, it will be some time before we know who is the smarter of the two.
