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Activist investor triggers real-life K-pop industry drama

It is the kind of K-drama that rivets millions of viewers — bitter boardroom battles, expensive lawyers, hostile takeover claims and high-stakes shareholder meetings.

Except this is playing out in real life as the godfather of K-pop fights his nephew for control of the music company he founded.

It features HYBE, the agency behind the smash-hit group BTS, and tech giant Kakao in an A-list battle that could also determine the billion-dollar industry’s future.

And it was triggered largely by one man: South Korean activist investor Lee Chang-hwan.

Lee’s fund Align Partners bought a one percent stake early last year in SM Entertainment, one of South Korea’s leading music companies that helped bring K-pop to the world, managing early hit groups such as boy bands Super Junior and SHINee.

He used that stake to argue for corporate reform, saying that SM founder Lee Soo-man — the so-called Godfather of K-pop — was, in effect, syphoning off millions of dollars every year in bogus consulting fees.

“It didn’t make sense,” Lee Chang-hwan told AFP in a recent interview, saying the money — six percent of publicly listed SM Entertainment’s sales every year — was paid to a private entity called Like Planning, which was entirely owned and controlled by Lee Soo-man.

The 36-year-old self-made investor, who was raised by a single mum and first shot to public attention by winning a popular South Korean TV quiz show, started asking uncomfortable questions.

Lee Soo-man’s pet company had raked in “nearly 160 billion won ($120 million) over the past 20 years”, he said, as SM risked major financial and reputational damage due to the behaviour of its founder.

– Creating K-pop – 

Lee Soo-man not only created individual K-pop bands in the 1990s such as H.O.T. and S.E.S., whose success arguably laid the groundwork for the stratospheric rise of groups like BTS and BLACKPINK, he came up with the industry’s whole modus operandi. 

He pioneered an obsessive level of training and micro-management of “idols” — trained K-pop stars — and his idea of combining strong visual performances and aggressive overseas marketing helped make SM Entertainment an industry behemoth.

He founded the company in 1989 and took it public in 2000 — so he was predictably outraged last year when SM Entertainment’s management, including his nephew, agreed with activist investor Lee Chang-hwan’s assessment and moved to terminate the “unfair” deal with Like Planning.

In an apparent fit of revenge, Lee Soo-man sold the majority of his stake in SM — 14.8 percent of the company — to one-time rival HYBE, the agency that manages BTS, for $325 million. 

The move made HYBE the single largest shareholder in SM Entertainment, prompting outraged protests from SM’s management that it was a hostile takeover that would create an HYBE monopoly and damage the K-pop industry’s massive potential.

In a bid to wrest back control, SM’s management brought in South Korea’s Kakao,…

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