Introduction of non-fungible token Collection recently announced a partnership with a leading apparel company. Here are the details and how NFTs continue to bring Web2 companies into Web3.
What happened: NFT collection Deadfellaz announced a partnership with the denim brand wranglerwhich is owned by Kontoor brands KTB.
The two companies combined to create an interactive storyline where the Deadfellaz community known as The Horde could choose the outcome of a digital comic strip. The comic strip is drawn by Leon Lee and comes from the two brands collaborating with Web3 platform LTD.INC.
“The comic is essentially a collaboration between Deadfellaz, Wrangler and The Horde. It feels to me like stepping back in time to the days when you had amazing works of art in CD booklets – combining the digital with the tangible,” said Betty, co-founder of Deadfellaz. “I don’t know if any NFT community has helped create something like this before.”
A merchandise drop of 20 NFC-infused vintage Wrangler jeans is ongoing, with several Wrangler items still up for grabs. The Deadfellaz x Wranger collab called this the first merch drop. The 20 jeans link to an NFT of the last comic strip. The jeans also feature Deadfellaz artwork.
What’s green and wearing jeans?
A @Deadfellaz X @Wrangler Partnership. pic.twitter.com/V6m0eKDGWx— Deadfellaz (@Deadfellaz) September 8, 2022
“We recently announced our collaboration with Deadfellaz, one of the biggest names in Web3,” said Wrangler tweeted. “The concept behind Wrangler Reborn – along with the Deadfellaz artwork and branding – was a perfect fit and that’s how the Undead Denim name was reborn.”
Wrangler celebrates its 75th anniversary in 2022.
Deadfellaz asked his followers questions about choosing their own adventure, while The Horde’s storyline followed closely.
Part 1 seen the heroine wakes up and decides whether to go to the forest or to the city. Fifty-four percent of people chose the…
