in 2011, apple inc AAPL co-founder Steve Jobs announced his retirement as CEO of the company just six weeks before his death. As an obvious successor Tim cook then took over as the company’s new CEO.
During a recent media eventCook told about his journey in the company and spoke highly of Jobs.
When asked about his biggest debate At Jobs, Cook said it was looking at Apple’s iPhone Sales strategy before launch in 2007.
At the time, Cook suggested going the subsidy route in partnership with AT&T. He suggested that the phone company would pay Apple some of the cost of the iPhone. Then they would recoup that cost from the customer via monthly subscription fees.
Contrary to Cook’s idea, Jobs suggested that the company should receive a share of the phone company’s monthly earnings.
Also read: Here’s what Apple CEO Tim Cook plans ahead of his resignation
The company went ahead with Jobs’ proposal but eventually adopted Cook’s business model, according to reports axios.
“His path was more creative and different,” Cook said during an interview at the event. “My way would have scaled faster; at least I felt strong. So we’ve been in quite a discussion about this for a while,” he added, adding that it’s been a multi-year conversation.
Earlier during a speech At the University of Glasgow, Cook said Jobs was the person who had “by far” the greatest impact on his life and that Jobs’ philosophy “will be with Apple 100 years from now”.
Apple last week started his latest iPhone version 14 during an event called “Far out”.
The new iPhones Retail at $799, $899, and $999, respectively. The iPhone 14 and iPhone 14 Pro will be released on September 16th and the iPhone 14 Plus on October 7th.
Photo: Courtesy of the tax haven on flickr
