08/13/2022, Dubai, UAE // PRODIGY: Feature Story //
Institutional investments in cryptocurrencies are rapidly increasing despite the current adverse bearish pattern that has dominated the global crypto markets in the last months. The past few weeks have seen fairly consistent trading volumes for Encryptus, a transparent and licensed platform for institutional crypto assets.
It is on this premise that Encryptus announces its strategic partnership with the renowned record labelAzadi Records. The alliance will result in the exploration of the NFT ecosystem and the development of innovative use cases, which will give holders exclusive access to premium content, limited edition merchandise, VIP tour tickets and more.
Several financial firms, including Fidelity, are maintaining a long-term perspective and even deciding to increase their investments in and operations surrounding cryptocurrencies.
These Institutions are using various strategies to invest in cryptocurrencies, from adding them to their balance sheets to expanding their brand activities into the metaverse.
NFT is also one of the sectors that institutional investors are continuing to have a lot of faith in after the 2020 NFT boom, especially with the numerous upcoming NFT-specific applications in the metaverse.
Moreso, Shantnoo Saxsena, Encryptus Founder and CEO states; “During the current bearish market, institutional support behind crypto remains strong, and Encryptus is glad to be playing an important role in institutional crypto adoption. It certainly doesn’t hurt that this institutional interest in the crypto market is also working to excite existing investors who were contemplating hastily pulling out of the market.”
Considering how valuable NFTs have become, it is no surprise that Encryptus partnered with Azadi Records, an independent record label keen on providing South Asian artists with a platform to freely express themselves for this extraordinary quest into the world of…
