Italian sports car maker Lamborghini has already pre-sold all production until early 2024, its boss told AFP on Tuesday, with luxury goods seemingly unaffected by global economic uncertainty.
The Volkswagen subsidiary is enjoying “high demand” and has an order book for the next 18 months, said CEO Stephan Winkelmann.
Wealthy customers are flocking to the brand despite the global financial fallout from the Russian invasion of Ukraine.
“We’re getting into Lamborghini more and more. Because they trust the brand, they see how beautiful the cars are, how (performing) they are,” said Winkelmann.
The global economy just needs to “stay somewhat stable” for this to continue, he added.
The long order times are also the result of a shortage of components, especially chips, needed for new electric models.
Lamborghini plans to have a hybrid version of each of its models by 2024 and the first all-electric Lamborghini in the second half of the decade.
That’s “a lot in just two years” and the company is doing “as much as we can, as quickly as we can, to keep everything up to date and positive,” said Winkelmann.
In early August, Lamborghini reported the best half-year in its history with record sales and profits.
The automaker’s operating margin reached 32 percent, while operating profit rose to 425 million euros on 5,090 cars sold.
Luxury automaker Ferrari also posted record second-quarter results and raised its full-year guidance with new orders to record levels.
At the end of July, the world’s leading luxury consumer goods group LVMH also reported a jump in sales and profits in the first half of the year, despite the uncertain economic environment.
#Lamborghini #sold #cars
