Japan’s Sony is launching a new brand that will offer PC gaming gear, the company announced on Wednesday as it intends to expand beyond its flagship console, the PlayStation.
The move comes as Sony wants to compete for a share of the gaming peripherals market, which Grand View Research estimates was valued at $3.88 billion worldwide in 2019.
Aimed primarily at PC gamers, the first offerings from the new Inzone brand will be three wireless headsets and two monitors, the most expensive of which will be available in the US for a suggested $899.99.
“The market has grown with higher interest in games with the spread of e-sports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s games business and marketing office, in a statement.
Sony is a relative laggard in this segment, while competitor Microsoft is already well established in computers and peripherals.
The timing could be related to production issues from Sony and other console makers, which are struggling to meet demand due to pandemic-related supply chain issues and a global chip shortage.
“With PS5 (PlayStation 5) supply tight and game development costs rising, the PC gaming market is becoming increasingly important for Sony to show investors stable earnings,” Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.
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