Beverly Hills , Jan. 11, 2022 (GLOBE NEWSWIRE) — Cindy Diffenderfer shares how Orion Haus is playing a pioneering role in the sharing economy, turning everyday renters into real estate investors.
Listen to the full interview of Cindy Diffenderfer with Adam Torres on the Mission Matters Money Podcast.
What mission matters to you?
Diffenderfer says Orion Haus turns renters into real estate investors through home-sharing made accessible to all by creating affordable, high-quality, and flexible housing solutions.
How did the journey begin?
Diffenderfer has been an Airbnb host since 2011, first using the platform to monetize her home in New York, but her building’s owners “prohibited short term rentals of any kind,” she shares, “as it posed a security issue for other residents and in their opinion would deteriorate the quality of living for all residents in the building.” She started brainstorming how to make home-sharing valuable for owners and transform transient lodging to make it more attractive in residential buildings. When she relocated to South Florida three years later she started working on the idea.
“When we met with leadership at Airbnb, they were facing host and traveler attrition since there was no commercial control or system in place to ensure the stability of inventory,” she says. “Through our partnership, we created a business model that suited the needs of travelers, residents and property owners for compliant, safe and easy short-term and long-term rental management.” That led to the launch of Niido, Natiivo and now Orion Haus in 2020.
The real estate and housing landscape
“We are witnessing the sharing economy grow in a lot of different verticals, through ride-sharing, co-living or homesharing,” Diffenderfer says. “It is now a commercial product that appeals to all age demographics from millennials to their grandparents—everyone is participating.” She admits that hosts can face emotional barriers at first, i.e., how/why to let a stranger sleep…