New York, NY, United States, 10/26/2021 / Top Wire News /
Google is adding more details to Search Console reports in an effort to assist SEO practitioners to resolve rich results errors. The company made the following announcement on Twitter:
“Today we’re adding more details to some errors on Search Console Rich Results status reports to make them more actionable and help you understand how to solve those issues. Learn more about using the rich result reports and try it out!”
Google’s tweet also links to a page that explains what a rich results report in Search Console is and how to use it. Hopefully, you know that a rich results report is designed to identify any errors in your website’s structured data that could prevent pages from being served as rich results in the SERPs or search engine results pages.
Although the tweet is scant on details, Google’s Daniel Waisberg followed up later with more information.
What has changed?
Nothing has changed when it comes to using the rich results report in Google’s Search Console to identify and fix errors. Search Console is not reporting on new types of errors, it’s simply adding more information about errors that it already checks at present. More details are being added about the following types of errors:
Invalid attribute enum value
Invalid attribute string length
Out of numeric range
Type conversion failed
In case you have any of these errors, then you can learn more about them directly in the Search Console.
How can this Help?
The added information should help SEOs adjust a website’s implementation of structured data and also get it recognized as valid. As only valid structured data is eligible to be displayed as a rich snippet in Google’s search results on SERPs. However, one must note that valid structured data does not guarantee that Google will display the URL as a rich result in SERPs.
It’s quite common for webmasters to look at the error report and think: “All my structured data is valid, why aren’t my pages being served as rich results?” There’s no simple answer to this question as there can be a myriad of reasons for your pages not being served as rich results. It’s similar to asking “Why isn’t my page ranking number one on SERPs?”
Whether to display your page as rich results is determined by Google’s algorithm and these algorithms take into account a multitude of factors. The best you can do from a technical standpoint is to ensure that your structured data is valid.
Next, you should focus on improving the overall quality and relevance of your pages. This could involve adding more content to your existing pages, getting more links, or anything else along these lines.
There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation.