New York City, United States, 09/23/2021 / Top Wire News /
It was recently noted that Google often rewrites titles of the web pages that it lists on its search engine results pages. The webpage may have a title that is completely different from what Google is displaying on its results page. Google does it as the engineers behind its algorithm believe that doing so would enhance the quality of the results.
Although, this is not the case all the time as in some instances the rewritten titles by google didn’t enhance the perception of the content but instead lead to confusion. A recent example was pointed out by Jono Alderson in a webinar organized by Yoast SEO founder Joost de Valk on 3rd September 2021.
Jono pointed out that a search using the term “Joe Biden” brought forward a page where Joe Biden was mentioned as the vice president. Although, the initial title of the Page addressed Joe Biden as the President of the United States.
Google unilaterally changed the title that is being displayed on the search engine results page, wrongly believing that doing so would somehow enhance the quality of the results and would in some way benefit users. All this change in the title did was to confuse searchers who were wrongfully led to believe that the page’s content was from the era when Joe Biden used to serve as the Vice President of the US.
There is a high chance that few would have objected to this practice if the results really enhanced the value or nature of results being displayed on the search engine results page. But as the intended goal was not met, several people have started to question this practice of rewriting names that Google frequently engages into.
In the opinion of Qamar Zaman of KISS Public Relations, a Dallas-based SEO agency, this is a good move by Google since it will offer better search results based on the content and prevent SEOs from stuffing keywords.
In some industries such as pharmaceutical, legal, or government such arbitrary rewritten titles can lead to further problems down the road. Google seriously needs to consider its approach when it comes to rewriting titles without even consulting the webmasters who own the original pages of the websites whose title google changes without consulting anyone.