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Will Twitter Marketing Soon Outrank Traditional SEO Efforts?

Social media marketing expert Macy English discusses the impact making Tweets searchable on Google has had on the digital marketing world thus far.

Dallas, Tx, 09/08/2015 /SubmitPressRelease123/

 

Social media marketing expert Macy English discusses the impact making Tweets searchable on Google has had on the digital marketing world thus far.

 

Earlier this year, Google approved a deal with Twitter that makes Tweets posted on the top social network searchable. The move makes the constant data stream accessible by the top search engine: a powerhouse combination that some have suggested will make Tweeting a game-changer in the world of digital marketing. Others; however, say that although it can lead to broader connections, it has yet to show its full potential. According to a Stone Temple Consulting study conducted in June, “Google is indexing a lot more tweets than they were before the deal came into effect, though they’re still not indexing the majority of Twitter content.”

 

Source: Social Media Today Report “Which Tweets are Being Indexed by Google Now – Update on the Twitter/Google Partnership”

 

“Back in February, when the Twitter/Google deal was first announced, the Stone Temple researchers took a snapshot of how many tweets Google was indexing at that time, finding that around 0.6% of Twitter content was being included in Google search results. In June, when examining the same parameters, those results increased to 3.4%, meaning 466% more Twitter content is now being included in Google search – though that still means around 96% of tweets are not being included.”

 

To read more visit www.socialmediatoday.com/social-business/adhutchinson/2015-07-09/which-tweets-are-being-indexed-google-now-update.

 

With regard to the question of whether Twitter marketing will ever outrank traditional SEO efforts, the answer lies in how these efforts will be viewed. With Tweets now being searchable, there may be confusion as to what extent marketing on the social network may become a component of search engine optimization strategies. In this case, it will be easier to argue that they would not necessarily be competing forces. As more advancement is made with regards to the indexing of Tweets, time will reveal how analysts will best dissect the big picture.

 

So what should businesses do while waiting to see the outcome of the come what may? “Keep Tweeting” says Macy English of SocialCentiv. According to English, there is more projected to be on the horizon for Google Tweet indexing, therefore it is important that businesses don’t stop their Twitter marketing efforts as a result of what could be interpreted as “difficult to interpret” news.

 

English also notes that “no matter what Twitter marketing has definitely progressed as a vital component of the success of many businesses today, and is a stand alone powerful force for generating new leads.”

 

How Businesses Can Make Their Mark With Social Media Today

 

In a recent interview with TechnologyAdvice, Jason Dove, who is VP of sales for the company discussed how businesses can make an impact utilizing the forces of social media today stating, “More and more people are starting to emphasize how to leverage social media in a way that produces revenue…”

 

Dove suggests that an important aspect of utilizing top social networks like Twitter is to engage with audiences by starting with understanding what their intentions are. According to Dove “We look at things from the lens of intent-based marketing. Intent-based marketing is any marketing campaign for a product or service that aims at consumers who’ve shown purchase intent for that particular product or service through their behaviors — whether explicitly or implicitly.”

 

SocialCentiv provides support for businesses using a tool that helps identify potential customers on Twitter using the intent based marketing approach. Businesses can sign up for a free 7-day trial of the tool by visiting http://socialcentiv.com/ to see what benefits it can provide for their needs.

 

Media Contact:

 

Macy English, SocialCentiv

http://socialcentiv.com/how-it-works/#contact

Find SocialCentiv on Twitter, Facebook, LinkedIn, and Google+.

 

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