Dallas, Tx, 09/08/2015 /SubmitPressRelease123/
Dallas Twitter marketing experts highlight a new feature offered by the top social network for improved brand engagement.
Twitter recently introduced a new feature that could help businesses face the challenges that accompany efforts to increase brand engagement on the network head on. The social networking giant announced the addition of enhancements to its audience insights dashboard, which can help brands facilitate better target marketing.
Why Aggregated Insights?
The mass effort of businesses to target key demographics on social media has gotten personal, as more and more seek ways to connect with audiences using the information they are revealing about themselves on top networks like Twitter in conversations. However, on a broad scale, this can be difficult to do without an assistive tool. Most businesses find it difficult to see the full scope of who is actively engaging with them on Twitter, whether replying to, Retweeting, or favoriting their ads, with this type of support.
Twitter says on its blog that aggregated insights, “offer valuable information about user demographics, interests, purchasing behavior and more. They allow marketers to pinpoint and target new audiences on Twitter while keeping user information private.”
The company also recently introduced personas that offer a “quick” way to view information on groups of users that fit into the target audience of a company. The groups include professionals, college graduates, business decision-makers, and more.
With these new features, businesses can in essence get to know their audience on a deeper level and tailor their marketing messages to appear more relevant to their needs.
Other Twitter Marketing Tools Available for Better Brand Engagement
According to Dallas social media marketing expert Macy English, of Twitter marketing tool developer SocialCentiv, the new enhancements announced by the company help take the grunt work out of researching targeted audiences as well as those who brands have engaged with. English says one of the enhancements helps users evaluate who they are reaching within their paid audience so they can understand whether they are most effectively optimizing their content or wasting their money and time. Says English “tracking conversions is an important step for businesses that don’t want to go too far down the road with messages that simply are not working for them.”
English further notes; however, that there are a lot of other updates continually being made to Twitter and in the marketing world aimed at helping businesses reach an array of targeted potential customers with various demographic characteristics. “Although focusing on these elements is important, it is also a great idea to focus on the actual conversations they are having on social media” she states.
It is further noted on SocialCentiv’s blog that “Being active on Twitter goes beyond tweeting out once in a while. In order to be seen as a marketing professional on Twitter you should be looking at the best times to tweet, tweeting relevant information to your field often on your social feed, and engaging with other like-minded individuals through retweets, favorites, and at-replies. There are several Twitter tools that can help you get more active in your online presence on the real-time, 140-character platform.”
SocialCentiv is an example of a tool that helps facilitate important connections between businesses and potential customers by “listening” to Twitter conversations for them and singling out conversations that pertain to their offerings. More information about SocialCentiv, and what it can do for business growth through this strategy can be found by visiting http://socialcentiv.com/.
For Continued Twitter Marketing Success
It is highly recommended that businesses continue to keep track on the latest Twitter developments to see how to best utilize new features to their advantage.
Media Contact:
Macy English, SocialCentiv
http://socialcentiv.com/how-it-works/#contact
Find SocialCentiv on Twitter, Facebook, LinkedIn, and Google+.
News Provided By: Submit Press Release 123
Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com
Like Us on Facebook
