04/12/2012 // emilie.legrand // Punch Communications // (press release)
The role of the PR company has adapted over recent years, with developments into social media and SEO meaning the traditional media relations agency is becoming a thing of the past. However, more traditional PR tools should not be forgotten as they still play a huge part in an integrated PR campaign, says PR, Search and SEO Agency, Punch Communications.
“Media moves quickly, and therefore so does the PR industry,” says Kirsty Shaw from Punch Communications, “As PR roles are being reshaped to include social media and SEO, it’s important the more traditional methods such as reactive commentary, forward features and newsworthy press releases are not forgotten.
“Although it’s important to consider the new ways to pitch to journalists, such as via Twitter, it is also important to continue to use press releases and more traditional journalist contact. ‘Bread and Butter’ activities such as reacting to news stories with a timely comment and ensuring you are aware of what features publications will be working on over the next six months are equally important. It is the job of a PR to ensure they are moving with the times to adopt new proceedures, but never forget the more traditional approaches that have been successful over the years.”
Punch Communications is a PR, social media and search agency with a global reach and client base to match. If you are looking for PR, Search or Social Media Jobs contact Punch on 01858 411600 or visit www.punchcomms.com.
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