With developments into social media and SEO meaning the traditional media relations agency is becoming a thing of the past.
Having a rolling list of up-to-date features is essential in securing a long-term client relationships
Press release pitching is moving away from traditional methods to take a more social approach.
Companies should employ social guidelines to avoid professional embarrassment
Social media agencies need to be careful how they incorporate SEO activity as obvious tactics could damage a brand’s following warns Punch Communications.