09/02/2010 // Dallas, TX, USA // Lawyer SEO Marketing // Lawyer SEO Marketing
September 2, 2010 – Dallas, TX – Lawyer Internet Marketing has known the advantages of legal blogs and social media for law firms and a recent study from Hubspot confirmed our beliefs to be true. When Hubspot’s inbound marketing department interviewed 1,400 small to medium sized companies they found that those using blogs and Twitter received nearly double the leads verses companies not participating in these Internet marketing activities.
Looking further into Hubspot’s survey results, which can be viewed here, marketing departments can see the pathway to a successful Internet marketing campaign using blogs and Twitter.
Results determined that when a blog hit the magical number of 52 posts, leads for the businesses generated from their website started to double each month. This increase in leads could have multiple reasons but it all boils down to increased visibility. When quality content is consistently produced people will link back to the site as a source of industry news. Additionally, at 52 blog posts critical mass of pages indexed by Google has been reached. This page indexing aids in a boost to search engine result placement due to the volume of content helping to rank the website for key words in each law firms practice area.
Looking at Twitter use for law firm lead generation is also a smart move for lawyer’s using Internet marketing tools. Twitter users increased their number of leads by nearly double as well. A surprising detail of Hupspot’s report shows that Twitter users with 100-500 followers actually produced more leads than those with 500 followers or more. These findings support the theory of quality over quantity and are likely due to the fact that with a manageable number of followers one can better engage in conversations and build relationships within the network.
Lawyer SEO Marketing understands that lawyers are best in the court room and don’t always have the time or expertise to run internet marketing activities like blogging and Twitter. Our team has extensive experience in developing and managing successful internet marketing campaigns for law firms and solo attorneys. For a complimentary review of how Lawyer SEO Marketing can help your law firm double the leads generated by your website through blogging and Twitter efforts call 214-986-0994 today.