Google Alarm confirms the fact that most web surfers are unaware of internet privacy issues or the fact that Google tracks activity online. Even if Google was not the site used to conduct searches and navigate the web, Google Alarm shows they still have the ability to collect data about each user’s internet habits through things like Google Analytics, Google AdSense and embedded YouTube videos. Information from these tools is silently sent back to Google for mining and data aggregation on your web behavior.
San Francisco native, Jamie Wilkinson, has developed the plug-in called Google Alarm that alerts users when they are sharing information by setting off an air-horn sounding alarm each time information from a site is sent back to Google. Jamie invented Google Alarm because of his concerns over internet privacy issues and the need for raising awareness of these tracking bugs. He claims that during a normal day of web surfing, 70-85% off all websites he regularly visits had Google tracking bugs in them.
For those concerned with internet privacy there is a way to turn off these information sharing channels. Google Dashboard shows users what they are currently sharing and allows for custom control settings. Interested in learning just how much you are sharing with Google before adjusting your privacy settings? Download Google Alarm, crank up your volume and get ready for some noises that will keep you jumping out of your chair!