Antitrust lawyers at the Justice Department will now have more time to study in detail the agreement between Google and Yahoo on joint advertising. This follows the companies’ decision yesterday to postpone the implementation of the said joint advertising deal.
According to an unauthorized source close to the negotiations who requested anonymity, the delay is expected to be not more than a month.
This follows concerns raised by the Justice Department regarding the agreement which will bring together two of the most popular and strong companies on the Web.
According to the deal, Yahoo will feature ads provided by Google which will be displayed along with search queries conducted on its search engines. The two companies have agreed to delay the proceedings for a while to give the Justice Department enough time for discussions and clarifications according to a statement issued by Google.
Yahoo also stated that discussions have been underway and it is ready to co operate with the regulators and is in fact waiting to respond to its queries. This important deal was initiated on June 12th this year. Since then both companies have stated that it is unheard of for the Justice Department to stop a deal of this magnitude.
Eric Schmidt, Google’s chief executive had in fact stated two weeks ago that time was precious and the Justice Department will not be give time for review and the deal will go through anyway. With Google at number one spot and Yahoo at number two, this deal will result in an absolute monopoly in the field of advertising.
