HEBER CITY, Utah, November 1, 2022 /PRNewswire/ — Riders Collectiv is a new online portal dedicated to connecting well-known action sports brands and athletes with their biggest fans through compelling content, unprecedented access and personalized discounts and offers.
Riders Collectiv has partnered with Cloutchain, a revolutionary new brand engagement platform, to deliver an experience that leverages the value of Web3 technology but without the speculative nature and volatility of cryptocurrency and NFT markets. Aaron Guyett, the co-founder of Cloutchain, believes that “we’re not trying to bring people to Web3, we’re trying to bring the value of Web3 to people.” For Cloutchain, it’s about showing the world that recent technological innovations can be implemented in a way that doesn’t require risky speculation or frustrating complexity.
Riderscollectiv.com launches with a strong syndicate of action sports brands led by Kemper Snowboards, Gordon & Smith and Resulting Impact Film Productions. Jib Hunt, CEO of Kemper Snowboards, says, “We partnered with Riders Collectiv because of their mission to bring the action sports community together and celebrate meaningful connections between participating brands, athletes and their most dedicated fans. “
Eric Gordon of Gordon & Smith explains: “We are building our digital museum with the help of Riders Collectiv and now G&S fans have the opportunity to become active collectors and be part of a much larger community.”
Riders Collectiv fans can purchase collectible Digital Passport Cards issued by participating brands and athletes. These cards can be purchased with a credit or debit card and are shuffled and randomly selected upon purchase. Once revealed, each card unlocks exclusive content, benefits, engagement, and in some cases products. Buyers unlock rewards based on the specific cards they receive and how many cards they purchase over…
