AUBURN HILLS, Mich., October 28, 2022 /PRNewswire/ —
- Derek and Hannah Jeter will appear in Grand Wagoneer’s new campaign, Eyes Wide Open, as part of the multi-year partnership
- Multifaceted “Eyes Wide Open” marketing campaign that runs across North Americastarts today (28 Oct) with a 60-second national spot during the first game of the baseball world championship series
- The 360-degree marketing campaign will span television, social media and digital media channels, as well as future print extensions
- In addition to the 60-second introductory video, the campaign will feature 30-second and 15-second video content running across multiple media platforms
Celebrated baseball player and American sports icon Derek Jeter will perform with his wife, model and TV presenter Hannah Jeter in Grand Wagoneer’s new “Eyes Wide Open” campaign as part of a long-term partnership. The 60-second opening spot, “Eyes Wide Open,” will debut tonight during the first game of Baseball’s World Championship Series. The 60-second “Eyes Wide Open” video can be viewed here.
The Grand Wagoneer campaign is underway North America across television, social media and digital media channels, including future print expansions. In addition to the 60-second launch spot, the campaign will feature 30-second and 15-second video content featuring Derek and Hannah running across multiple media platforms.
“Derek is more than an American sports legend whose courage, talent and determination propelled him to the highest levels of professional achievement. He’s also a businessman, a family man and a force in popular culture,” he said Olivier Francois, Chief Global Marketing Officer, Stellantis. “Together with Hannah, a former tennis player who is a successful model and television host herself, they have three young children and embody the American Dream. As the Jeter family builds the next chapter in their legacy, the Grand Wagoneer will help get them there as part of our long-term…
