NEW YORK, Oct. 20, 2022 (GLOBE NEWSWIRE) — Kenneth Research has an in-depth market report on the “Global contextual advertising market“ for the forecast period i.e. 2022-2031, which includes the following factors:
- Market growth over the forecast period
- Detailed regional summary
- market segmentation
- growth accelerator
- challenges
- Key market players and their detailed profiling
Global Contextual Advertising Market Size:
The global contextual advertising market generated approximately USD 211.0 billion in 2021 and is projected to grow at a CAGR of ~18% during the forecast period. The expansion of the market is attributed to the brand’s increasing marketing spend. For example, in the United States, advertising efforts would cost more than $284 billion in 2021. Furthermore, the rising popularity of social media is predicted to accelerate the growth of the market. By early 2022, around 60% of the world’s population will be using social media. Additionally, digital advertising can increase brand awareness by over 79%.
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Global Contextual Advertising Market: Key Insights
- The North American region acquires a significant portion of sales
- Activity-based advertising segment to influence revenue graph
- The mobile device segment retains a sizeable presence in the market
Internet penetration growth and increasing smartphone users to drive the market development
As living standards continue to improve, the number of people using the Internet in developing countries has increased. Hence, it is expected to fuel the expansion of the market. The percentage of people in low- and middle-income countries using the internet overall has increased from 33% to 54% six years ago, according to the World Bank. Additionally, over 4 billion people, or approximately 68% of the world’s population, are expected to be actively using the internet by 2022. According to the…
