Dallas/Texas, Oct. 17, 2022 (GLOBE NEWSWIRE) — Consumers’ increasing desire for targeted advertising, the need to keep customers onboard in the interests of business expansion, and the need for an intelligent advertising strategy are some of the key factors expected to drive the development of the global Marketing Automation Market. Marketers use marketing automation as a platform or technology to organize, plan, execute and control all their offline and online marketing activities. Any business that wants to turn a profit must use a variety of platforms and technologies to automate the marketing stages. Marketing automation helps to achieve goals competently and successfully.
scope of the report
To be more efficient and provide a more personalized experience for their customers, many marketing departments are automating tedious processes like email marketing, social media posting, and even advertising campaigns. These specific tasks are more accessible thanks to marketing automation technology. Due to the digitization of organizations, increasing internet usage and the use of mobile devices, the need for marketing automation solutions has increased significantly. During the projection period, the global marketing automation market is expected to grow at a CAGR of 12.5%. By 2032, the market share of the marketing automation industry is projected to grow to $15.9 billion from $4.4 billion in 2021.
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The following table details the values.
| Data | Respected values |
| Market valuation in base year 2021 | $4.4 billion |
| Estimated market value in 2022 | $4.92 billion |
| Expected market value in 2032 | $15.9 billion |
| CAGR | 12.5% |
Business structures are beginning to incorporate marketing automation and it is expected that the use of automation will continue to grow and change as more IoT-connected devices are added. To…
