Metaplatforms Inc. META uses an eye tracking feature in the just started Quest Pro to determine whether users intend to engage with an ad or not.
What happened: On October 11 Meta CEO Mark Zuckerberg revealed the MetaQuest Prothe company’s virtual reality headset, formerly known as “Project Cambria”.
In this regard, Meta has newly added its privacy policy, including the “Eye Tracking Privacy Notice”.
See also: How to Buy Meta Shares (Formerly Facebook).
The company said it will use the eye-tracking data to “help Meta personalize your experiences and improve Meta Quest.”
While the policy doesn’t specifically say that Meta uses the data for marketing purposes, “personalizing your experience” is a typical privacy policy that speaks in favor of ad targeting. reported gizmodo.
Eye-tracking data could be used “to understand whether or not people are interacting with an ad,” said Meta’s head of global affairs, Nick Clegg financial times.
Meta didn’t respond immediately gasoline ga‘s request for comment.
Why it matters: Meta was in the past surrounded by privacy concerns. Still, it can be difficult for users to resist turning on eye-tracking features since they allow their avatar to do so, the Gizmodo report noted.
Continue reading: Facebook Parents Takes a “Step Forward” With Metaverse, Quest Pro Plans: Gene Munster
