A proposed acquisition of a leading video game publisher and console manufacturer faces regulatory hurdles. The acquirer took steps to move the deal forward, including creating a new landing page.
What happened: How it faced regulatory hurdles, Microsoft Corporation MSFT has launched a new page to share information about the proposed acquisition of Activision Blizzard, Inc. ATVI.
Microsoft outlined its vision for games as “more choice and more games for people everywhere”.
The new websitewhich was highlighted by IGNpainted the acquisition of Activision Blizzard as part of Microsoft’s strategy to help gamers.
“We want to enable people to play games anywhere, anytime, on any device. And developers deserve more options to build, distribute and monetize their groundbreaking games. If we do that, we all win,” Microsoft said.
The company said it created the site to share more about the gaming industry and how it works planned 68.7 billion US dollars ($95 per share) fit into Microsoft’s gaming strategy.
Microsoft highlighted the acquisition as positive for gamers, game developers and the gaming industry as a whole.
The company argued that the acquisition will offer more games on more devices, including Xbox, Playstation Sony Group Corp SONY and cell phones.
The company said the acquisition could provide more revenue streams and a fair marketplace for game developers, along with more opportunities to get games to more players.
For the gaming industry, Microsoft said more competition in mobile will be good as the sector has been dominated by a few big players.
Microsoft also saw the deal as “greater competition in traditional gaming, where Sony and Nintendo will remain the biggest.”
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Why it matters: Microsoft’s acquisition of Activision Blizzard has already, and likely will, face further hurdles to…
