RIYADHSaudi Arabia, October 2, 2022 /PRNewswire/ — Siwar Foods has signed an exclusive partnership with Italian dessert maker Dolceria Alba. The agreement sees Siwar launch a range of its own branded desserts in the KSA market, covering retail and foodservice.
The range includes several semi-frozen ice cream desserts (semi freddo), including; Chocolate lava cake, wild berry cheesecake, coffee-infused tiramisu and the exotically delicious pistachio cake. Siwar entered the ready meal market May 2020 and has quickly grown into a leading FMCG player in the frozen convenience category with a strong retail presence across KSA. Based in ItalyDolceria Alba started producing high quality desserts in 2006 and the company operates 1 factory in the northwest of Italy.
Commenting on the partnership, CEO Loaye Al-Nahedh said: “We are very pleased to partner with one of Europe finest frozen dessert maker. Not only will this allow us to bring some of the world’s finest desserts to Saudi customers, but we will also benefit from the leading innovation and R&D that Dolceria Alba is known for, ultimately allowing us to lead consumer trends in our market anticipate.
Mister Carlo RolleCommercial Director, Dolceria Alba added: “It is a privilege to work with such a dynamic new player in the FMCG space, this will allow us to expand into one of the largest undeveloped countries in the region and ultimately into other regions with Siwar grow markets
Siwar’s full line of ready-to-eat meals and desserts are available at retailers across KSA or can be ordered online through Siwar’s mobile application.
Around Siwar Foods: We are a new Saudi FMCG company focused on redefining the ‘time saving’ food sector in KSA and the region. Based on an agile business model, we work with leading suppliers to bring ready-to-eat products to our market, inspired by flavors from around the world. Our products help people live better lives without compromising…
