- Peloton Interactive Inc PTON has a partnership with DICK’S Sporting Goods Inc DCS for thisale of its hardware products.
- Peloton’s products, including the Original Bike, Bike+, Tread and Guide, will be available in more than 100 DICK retail stores and e-commerce platforms across the United States.
- The rollout is scheduled to start at the beginning of the holiday season.
- Outside of Peloton’s own distribution channels, DICK’S will be the only retailer to stock this selection of Peloton connected fitness equipment.
- also read: Pandemic Favorites Snap, Peloton Swap Executives Amid Slowdown
- PTON expects this partnership to expand its overall addressable market and drive membership growth.
- For DICK’S, the collaboration is expected to bring new customers to its brick-and-mortar and eCommerce environments.
- “Retail remains a critical touch point, and we want to provide the shopping experience that many current and prospective members still crave,” said Jen Parker, Peloton’s senior vice president of global direct sales.
- Price promotion: PTON shares trade 16.93% lower at $6.88 on the last check Thursday.
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