“Around the world and from coast to coast, ‘How We Roll’ stays up in smoke,” he says Snoop Dogg on Noah Rubin’s new book How We Roll: The Art and Culture of Joints, Blunts, and Spliffs.
Noah Ruby is the publisher of Snoop Dogg’s best-selling cookbook From Crook to Cook and former Editor-in-Chief of Snoop’s media platform Merry Jane. Prior to Merry Jane, he was Editor-in-Chief of Nas media platform/production house Mass Appeal.
In addition to his work as a writer and editor, Rubin has an extensive musical background. His credits include Grammy-winning A&R work for global EDM phenomenon Flume and the production of two critically acclaimed albums for the Wu-Tang Clan. He is also the former vice president of music at Decon Records (now Mass Appeal Records), home of artists such as Run the Jewels, Pusha T and The Hood Internet.
About the book
From rolling techniques, do’s and don’ts, quizzes and charts to explorations of rolling culture around the world, How We Roll is a vividly illustrated guide to deep rolling.
The book features interviews with well-known cannabis enthusiasts Wiz KhalifaDawn Richard, Wayne Coyne and Tommy Chong.
Celebrate one of the cannabis connoisseur’s most fundamental and diverse skills with How We Roll: The Art and Culture of Joints, Blunts, and Spliffs. This handy, visual, and giftable guide to filming a person features filming techniques, do’s and don’ts, quizzes and charts, and insightful interviews in one vividly illustrated reference.
From the classic together on The Scorpion, The Braid, The Holy Cross, The Tulip and other unique approaches, “How We Roll” uses clever illustrations and clear instructions to take you higher.
