TORONTO, Sept. 20, 2022 (GLOBE NEWSWIRE) — Volaris Group Inc. (“Volaris”) announced the acquisition cross cap Media Services Inc. (“CrossCap”) and its subsidiaries. Headquartered in San Francisco, California, CrossCap is a leading provider of enterprise marketing SaaS workflow management software used by many major brands. This acquisition gives Volaris a foothold in the marketing management industry.
“This is a great opportunity for Volaris and CrossCap to work together and provide solutions to the martech industry. We look forward to exploring how we can support product innovation, talent and growth to help CrossCap on its journey to expand its reach with enterprise marketing teams,” said Alice Luo, chief strategy officer at Volaris. “It’s great that CrossCap joins the Volaris family and I look forward to working with their management team on their growth strategy.”
CrossCap provides cost savings and market share growth solutions, helping marketers budget, plan, communicate and allocate marketing resources for complex multi-channel and omni-channel enterprise organizations. Its product offerings include the Marketing Calendar, Budgeting, Distribution and Ad Planner that enable its clients to streamline the entire marketing process and gain market share. CrossCap has a strong presence in North America with multiple corporate brands and is positioning itself to expand its customer base by delivering mission-critical marketing planning and execution solutions.
“We are excited to become part of the Volaris family and look forward to accessing resources and expertise to help commercialize CrossCap’s solutions and invest in our products. says Craig Bushert, CEO and founder of CrossCap.
CrossCap will continue to run autonomously under Craig Bushert as CEO while benefiting from the resources available through Volaris.
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