09/19/2022, Guangzhou, China // PRODIGY: Feature Story //
At present, the Chinese nursing industry is facing new challenges and opportunities due to several factors, including slowing macroeconomic growth, lack of market vitality and repeated epidemic outbreaks.
How to seize the opportunity, break through and achieve new developments?
On September 8, Guangzhou held the 2022 Adolph Brand Strategy Summit and New Product Launch Conference, with the theme of “Gathering Strength to Reach New Heights”. At the conference, Adolph unveiled the brand development strategy that will most likely break new ground for the industry.
“By considering market demand, we will develop new products and focus on cultivating the second stage of Adolph growth.” Li Zhizhen, President of Adolph, said in her speech at the summit that Adolph will make full use of its brand advantages while combining the diverse needs of consumers to achieve breakthroughs in various aspects such as technology, product, channel, marketing and so on. To further consolidate its leadership position in the high-end fragrance care industry and move closer to the vision of “becoming the world-class personal care company”, Adolph must overcome uncertain challenges and seek specific opportunities in the market.
1. Build a national laboratory and constantly innovate in science and technology
Adolph is an extremely innovative brand in the Chinese care market. At the beginning of its establishment in 2013, Adolph opened a new path of high-end fragrance care, relying on its “5 senses fragrance essential oil” and its “48-hour fragrance retention technology”, and achieved differentiated development. In just a few years, it has grown into a leading home care brand.
While accumulating abundant care technologies over the years, Adolph also spent hundreds of millions of yuan to create the exclusive research and development institution – Adolph Scientific Research and…
