- Ford Motor Co f is are working on a new smartphone-based communication technology to warn drivers of pedestrians, cyclists and people approaching a vehicle path but blocked from a driver’s view.
- The conceptual smartphone app on a pedestrian’s phone uses Bluetooth Low Energy (BLE) messaging to transmit their location to a connected Ford vehicle.
- When the vehicle calculates a potential risk of an accident, Ford SYNC can alert drivers through the in-vehicle screen, which displays graphics of pedestrians, cyclists or more with audible alerts.
- BLE connectivity technology creates wireless personal area networks using radio waves in the 2.4 gigahertz band to communicate with other similarly equipped devices.
- BLE does not rely on line-of-sight detection like cameras or radar, making it possible to detect pedestrians and others hiding behind obstacles such as buildings.
- Ford, Commsignia, PSS, Ohio State University, T-Mobile US, Inc. TMUS and Tome Software will demonstrate the technology this week at the Intelligent Transportation Society of America World Convention in Los Angeles.
- “We’re now looking at ways to extend vehicle detection capabilities to areas drivers can’t see, to help people drive even more safely on roads that are increasingly being shared by others with their two feet or two wheels,” said Jim Buczkowski, Executive Director, Research and Advanced Mechanical Engineering.
- Price promotion: F-shares are trading down 1.63% at $14.48 on the latest premarket Monday.
- Photo via company
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