09/14/2022, Xian, China // PRODIGY: Feature Story //
History is a carrier of culture. Architecture and cultural monuments are witnesses and frozen imprints of history. From 5.9th until 7th, the Ministry of Culture and Tourism of Shaanxi Province held a special “history exploration” marketing event on Facebook, Twitter and Instagram. The event made several “sketches” of Shaanxi’s ancient architecture and cultural relics for overseas fans to appreciate Shaanxi’s profound historical and cultural accumulation. The three-day event generated almost five million impressions and almost 140,000 interactions from overseas fans on social media platforms.
With the bronze dragon of the Shaanxi History Museum, the crested animal from a corner of the Huaqing Palace, and the B&Bs of the Qin Mountains as representatives of the bronze culture, totem culture, dynasty culture, and rural culture that overseas fans are interested in have been included in the sketches . This allowed overseas fans to experience Shaanxi’s rich history and culture from a whole new perspective.
The Bronze Culture is an important part of Shaanxi’s history and culture. With excellent craftsmanship and rich content, China’s ancient bronze culture is a treasure in the treasury of world culture. Baoji City in Shaanxi Province is the birthplace of Western Zhou culture. Tens of thousands of precious bronzeware have been unearthed there, making it the hometown of bronzeware. In this event, the Ministry of Culture and Tourism of Shaanxi Province performed some recreations based on the Qin Dynasty bronze dragon. It added horns and whiskers to the dragon, darkened its scales, and added clouds, making the dragon appear more alive.
The writhing bronze dragon manifested changes in ways of production and life brought about by the maturity of bronze-related techniques. The intricate designs on the bronze dragon bear witness to this…
