- instacart acquires rosie, an e-commerce platform for local and independent retailers and wholesalers. That Financial terms of the deal were not disclosed.
- Instacart operates a grocery delivery and pickup service in the United States and Canada.
- Founded in 2013, Rosie provides independent grocers with branded e-commerce websites and mobile app capabilities that support order flow, fulfillment and customer insights.
- The company’s product features include shoppable weekly ads, rewards program integrations, third-party fulfillment logistics integrations, payment processing, and more.
- Instacart says the acquisition will allow it to launch new e-commerce solutions for local and independent retailers, complementing its e-commerce offerings on the Instacart platform.
- Last week, Instacart announced that this is the case Purchase Eversightan AI-powered pricing and advertising platform for consumer goods brands and retailers, for an undisclosed amount.
- Last October, Instacart acquired Caper AIa $350 million startup developing smart cart and registerless checkout technology that uses computer vision and other techniques to recognize items and call for shoppers.
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