BERLIN, September 6, 2022 /PRNewswire/ — SGW Global and Motorola Mobility LLC today announced the signing of an expanded multi-year agreement granting SGW Global exclusive rights to develop and market Motorola’s brand of home audio products worldwide*.
SGW Global will now be responsible for the innovation, design, marketing and distribution of an expanded Motorola audio category that includes both personal audio and home audio. This extends the more than 10-year partnership, which currently also includes the licensing of Nursery and Personal Audio products. This partnership will build on the experience, energy and capabilities of both companies to advance design and innovation in the audio market with the intention of expanding product range and improving quality, user experience and audio performance for personal and home use -Improve audio products.
“We consider it a great privilege to be entrusted with the home audio product category for the Motorola brand. As a licensee of other Motorola categories, we know the strength that comes with the brand,” he says Malcolm Paton, Managing Director of SGW Global. “Motorola’s legacy of quality and innovation is second to none and we have achieved great success in our current partnership. We look forward to how we will build on this with the addition of Home Audio.”
“Throughout our longstanding relationship, we have always been impressed with the quality, safety and reliability of SGW products, SGW’s compliance with the requirements of the Brand Licensing Program and SGW’s commitment to the Motorola brand,” said David Caroll, Executive Vice President of Brand Licensing for Motorola Mobility LLC. “We believe that with SGW’s leadership, SGW will take home audio products to a new level and look forward to partnering with SGW on this journey.”
In December 2020, SGW Global received exclusive licensing rights to Personal Audio, which includes consumer audio accessories designed for use in connection with mobile…
