SAN JOSE, Calif., Sept. 6, 2022 (GLOBE NEWSWIRE) — Iterate.aiannounced today that its innovation ecosystem enables customers to build production-ready low-code applications Ultimate beauty sets in successfully interaction to develop, deliver and scale a range of innovative digital experiences for its guests.
Ulta Beauty, the largest beauty retailer in the United States, adopted a low-code strategy for rapid application development and iteration early on. The retailer first partnered with Iterate.ai in 2016 to enable its digital innovation team to experiment with cutting-edge digital technologies while reducing the resources required to hard-code new features. This fast-paced process of experimentation resulted in numerous digital experiences that Ulta Beauty guests are now familiar with, including the company’s guest service chatbot, AI-powered virtual beauty consultant, and curbside pickup, among others.
Ulta Beauty’s guest service chatbot, powered by Interplay, provides a virtual assistant interface that helps guests track orders, ask questions, learn about beauty services, and understand shopping opportunities across channels and categories. The company’s AI-powered virtual beauty consultant offers personalized skincare recommendations based on dynamic questions in response to individual needs. Curbside pickup, which became essential in the wake of the pandemic, was quickly built and deployed within weeks.
To enable rapid application development, iterative improvements, and large-scale production deployments, Interplay provides a low-code environment that offers both rich tools and drag-and-drop simplicity. The intelligent low-code platform includes 475 pre-built modules that give users full control over advanced AI/ML, IoT, voice, headless commerce, blockchain, data integration and API connections to both startups and legacy systems. Leveraging Interplay’s powerful architecture and intuitive interface, developers of all skill levels can assemble modules to quickly and…
