Interactive fitness company Peloton Interactive PTON has had a tough year, with shares down 90% and a new CEO working to turn around the company, which has seen tremendous demand and interest during the COVID-19 pandemic. Could a new celebrity series about Peloton products help generate brand awareness and interest?
What happened: Actor and Entrepreneur Ashton Kutcher partner with Peloton in a new series entitled Our Future Selves. On the series, Kutcher will give interviews and host training sessions with peloton coaches and celebrities.
The new show coincides with Kutcher training for the 2022 TCS New York City Marathon (November 6, 2022) and trying to raise money for his nonprofit Thorn.
Our Future Selves is a 16-episode series that will air over a 10-week period. Planned to appear in the series Kim Kardashian, Natalie Portman, Kenny Chesney, Thomas Rhett, Allyson Felix, Jon Batiste and ChrisPaul. The celebs will all be running and training on the Peloton Tread in the episodes. Each episode will feature a motivated peloton coach. The classes will be available to Peloton users alongside the series.
The series began on August 30th and featured Peloton Instructor Becs Gentry.
“Having Peloton instructors get me ready to run the marathon has been amazing and creating this series has been a blast,” said Kutcher. “I’ve spoken to brilliant actors, musicians, writers, athletes and doctors about what keeps them going and why.”
Kardashian will be marked in an episode to be released on September 6, 2022.
Related link: Don’t Treadmill On Me: Peloton cuts 750 jobs, hikes prices, closes stores as reorganization gathers momentum
Why it matters: Kutcher is a “passionate Peloton member,” according to the company, and could help the company increase brand awareness and show that celebrities are using the products.
Kardashian is of particular importance due to her extensive social media reach and the potential for a post about the company’s products….
