09/01/2022, Bath, United Kingdom // PRODIGY: Feature Story //
A new Bath taxis service has just launched, using a business model improvement on Uber and Ola with a localised management team and services specific to Bath, Somerset and the surrounding area.
Taxis in Bath have long been scarce and unreliable, and although ride-hailing brands have attempted to expand into Bath, these have been widely regarded as unsuccessful.
The new service, SWOOP Taxis, offers airport and train station transfers to travellers to and from Bath, as well as shorter trips, with 24/7 availability. Download the SWOOP Bath taxi app here.
The New Way to Order a Bath Taxi
As a fully digitised service, SWOOP accepts bookings via an app that is free to download on Android or iPhone smartphones. Users who choose to sign up can:
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Create an account to book a taxi either in advance or on demand.
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Enter their journey departure and arrival destination and select an appropriate vehicle if they are travelling in a group or require a larger car.
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Customers pay via cash or card directly to the driver for ultimate control and ease.
The advantage of booking a cab through an app is that a customer can track the vehicle, view live updates on the expected arrival time, and receive real-time information about potential delays.
SWOOP promises to offer competitive pricing, with the anticipated cost displayed in the app, including details of the maximum number of people and luggage items the selected vehicle can carry.
Around the Clock Taxi Availability
Issues with a lack of public transport outside of normal hours, taxi scarcity and unavailability have long been an issue for individuals in Bath who cannot drive or park close to their place of work yet find it difficult to book a taxi with confidence.
The SWOOP taxi service operates 24/7, with instant visibility of whether any cars are available nearby and how long they will take to arrive.
Because the app links directly with SWOOP drivers, customers…
