/CEPACLaw.com/Kevin Quinlan – CepacLaw.com Lawyer Marketing Consultant/ 07/21/2009
Across the country journalism professors are scrambling to come up with new teaching models for a profession that is in the midst of a cataclysmic change. More and more consumers are looking to the web for their news with its 24-hour news cycle and that has drawn journalism and SEO closer together than ever before. This upsurge in demand for news on the web provides great opportunities for content writing for law firms as a method to position your law firm as an authority in your respective field by crafting and distributing news across the web.
The change in the way news is delivered also presents unique challenges in the way content must be created in this digital age. These challenges are in style, in form, in how the content relates to the audience and in the new expectations of an increasingly interactive consumer who has transitioned from traditional print based news.
The journalistic skills used in the print based model cannot just be adopted for the web, as a whole new lexicon is mandated by the new medium. The basic elements of a good story- who, what, where, when and how are no longer enough and must be tempered with how people search for the topic of the web page or article. The crafting of an article must not only take into account whether the reader will understand and relate to the article, but how the reader and the search engine spiders both interact with the site on which the content will appear. It is obvious that legal writers that want their story read must know how to write for an audience that now Googles for news instead of waiting until 11:00 pm to watch it on TV.
Google news alerts and the various social networking sites have even impacted the way traditional media delivers the news. TV news broadcasts no longer wait for the next broadcast to break a story; they break it on the web as it happens.
If your law firm wants to harness the power of the Internet and catapult your search engine rankings to a new level, our online newsroom product, Smart News Technology, provides all of the tools necessary to optimize every article for the best possible chance for pickup on the web. We specialize in writing content for law firms based on solid research into the most widely searched keyword phrases that potential personal injury and family law clients use.
For more information on Content Writing for lawyers, legal website design and well crafted website copy for law firms contact Kevin Quinlan for legal website solutions by visiting CepacLaw.com
Press Release Contact Information:
Kevin Quinlan Phone: 561.346.2556
