/EINPresswire.com/ Van Nays, CA – July 1, 2011 — With years of live, on-air makeover segments and interviewing stars on the red carpet, David Evangelista will be bringing hair care products and advice into the homes of millions of women as he is pleased to introduce his own eponymous collection of nine unique hair care products – David EvangelistaTM. The line will be launching on July 6th on HSN’s highly anticipated 24-hour beauty event.
Over the years, David has been asked to represent other hair care collections but nothing felt right. With almost 20 years experience in the industry and a commitment to making hair look and feel incredible, he created no-nonsense, simple to use haircare essentials to empower women with the tools to achieve the most healthy, shiny luscious heads of hair ever dreamed of. All of David’s products have been professionally tested and used by women whose business is beauty.
David is a respected TV personality that is credited for paving the way for the makeover craze that will not end. He created the popular and imitated “Makeover Monday” segments on The Rosie O’Donnell show, where he received five Daytime Emmy nominations. His credits also include hosting and producing the weekly series “The Fashion Team” on the TV Guide Network and also served as the lead fashion/beauty contributor to the Early Show on CBS for 6 years. He has had his hands in the hair of women – from celebrities to socialites to women up and down Main Street USA.
In a logical next step, David has teamed with industry veteran Joe Millin, Andrea Cantor and Kathleen Allen to create, promote and launch his line. HSN will be the exclusive 2011 US launching point. According to company president Joe Millin, “First-year sales at retail are expected to reach $2MM, with $5MM projected for year two.”
David Evangelista products are prestige formulas and are ahead of the trends with star products like soufflé, a soft and fluffy whip cream mousse, air-lift, a foam to lotion spray texturing spray, cleanse and hydrate, a distinctive shampoo & conditioner containing antioxidants, peptides and emollients and there’s hush . . . David’s secret weapon for instant volume. Unique components and stellar formulations clearly set the brand apart from other brands. David’s commitment to beauty has been matched with his passion for innovative break though style – educating women on how to achieve fabulous hairstyles at home without stepping foot into a hair salon.
David Evangelista products are prestige formulas and are ahead of the trends with star products like soufflé, a soft and fluffy whip cream mousse, air-lift, a foam to lotion spray texturing spray, cleanse and hydrate, a distinctive shampoo & conditioner containing antioxidants, peptides and emollients and there’s hush . . . David’s secret weapon for instant volume. Unique components and stellar formulations clearly set the brand apart from other brands. David’s commitment to beauty has been matched with his passion for innovative break though style – educating women on how to achieve fabulous hairstyles at home without stepping foot into a hair salon.
“Women who are watching HSN are very in tune with what’s going on in beauty – they want quality hair products at an affordable price point. I am eager to show them that beauty has NO boundaries, and I am ready to lead them down a new path! I believe that there is a niche in the haircare category that needed to fill with an amazing product line and my strong vision. This relationship with HSN is a dream comes true. It’s all about emotion, communicating and connecting with women. I so look forward to building a rapport with the audience – – showing women how using my products are going to make her look and feel. It doesn’t get better than that. It’s very real”, says David.
Media
Media samples, press materials and interview requests are available.
For more information please contact: andrea@davidevangelistabeauty.com
Consumers
All David Evangelista products are available exclusively at HSN or www.HSN.com.
Please visit: http://www.davidevangelistabeauty.com for further information.
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