Straight North, an interactive marketing agency in Chicago, helps businesses generate sales growth through remarketing and retargeting campaigns.
CHICAGO – Straight North, a Chicago-based interactive marketing agency that provides Web design, SEO services, branding strategy and more, helps businesses increase conversions and sales with effective remarketing programs. Remarketing involves identifying, targeting and tracking the right prospects, which are often existing customers.
“Successful marketing requires getting the right message to the right people,” said Brett Sawicki, PPC specialist at Straight North. “Too many businesses invest in Web marketing strategies focused on converting prospects who have never even heard of them. Remarketing programs boost conversion rates by targeting existing customers and previous site visitors – those people who know the brand, buy the product, and trust the services. These are a company’s best prospects.”
Remarketing works by identifying and tracking existing customers and website visitors. Straight North’s search engine marketing specialists then create and display ads to these users, and track conversions to determine which ads and websites deliver the best ROI. From there, specialists refine the remarketing program as needed for more improved results. Remarketing programs can boost conversion rates by 50 percent, 100 percent or even more.
Effective remarketing strategies are often overlooked because companies don’t know they exist, or the company’s marketing agency lacks the expertise required to craft a successful program. Straight North is an interactive marketing agency that houses specialists in various departments, from search engine marketing to copywriting, for marketing solutions that cover all the bases.
“Any successful Web marketing strategy must take into account the branding, content, design, development, SEO and more to see a significant boost in conversion rates,” said Sawicki. “At Straight North, we offer comprehensive Internet marketing services that achieve results at every level of the marketing campaign.”
ABOUT STRAIGHT NORTH: Straight North (www.straightnorth.com) is a Chicago-based interactive marketing agency that provides creative, strategic and technology solutions focused on increasing our clients’ revenue and advancing their brand. Straight North’s services include Web development services, search engine optimization, interactive and social media strategies, branding and communication, graphic design, market research, strategy development and consulting.
Media Contact:
Josh O’Berski
630-366-8150
joberski@straightnorth.com
http://www.straightnorth.com
Press release courtesy of Online PR Media: http://bit.ly/dMF1WY
