SHANGHAI, China, November 11, 2022 (GLOBE NEWSWIRE) — Baozun Inc. BZUN (“Baozun” or the “Company”), a leading branded e-commerce solution provider and digital commerce enabler in China, today announced a record total order value for the 2022 11.11 Shopping Festival (“11.11 Festival”).
This year’s 11/11 Festival started at 20:00:00 China time on October 31, 2022 and continued for 11 continuous days until November 11, 2022. The total order value was collected through payment gateways on all the company’s e-commerce channels billed for 2022 11/11 Festival over 21.5 billion RMB, an increase of 12.3% compared to the same period in 2021.
The main highlights of this year’s 11.11 Festival include:
- 125 brands participated with an omni-channel approach
- 2 stores surpassed the total order value of 1 billion RMB
- 21 stores surpassed the total order value of 100 million RMB
- 125 stores surpassed the total order value of 10 million RMB
- 205 stores increased total order value year-over-year, of which 62 stores achieved over 100% growth
- The total order value of six brands invested by Baozun rose 263% year-on-year to RMB 50 million, four of which achieved over 100% growth
- The company operated nine regional service centers to ensure seamless customer service and minimize logistical disruption
Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “Despite Covid-related disruptions and a challenging macro environment, our team has proactively prepared and effectively mobilized nationwide resources…
