WOBURN, Mass., Nov. 4, 2022 (GLOBE NEWSWIRE) — Bridgeline Digital, Inc. BLINannounced that its Hawksearch AI-powered website search solution has been selected by a leading B2B installer to provide website search, recommendations and data quality improvements for its Optimizely website.
The plumbing supplier has committed to a $60,000+ license to Bridgeline’s Hawksearch to provide personalized recommendations and data quality-enhancing capabilities. The supplier will use Hawksearch to help locate its 28 distributor locations, 15 appliance stores and distribute its catalog of over 200,000 products.
The plumbing supplier will use Hawksearch’s B2B Optimizely connector to improve search on its website and offer more relevant search results and personalized recommendations to increase average order value. Hawksearch’s data quality improvement feature matches a search for a ‘6 inch’ product keyword against products indexed as ‘6 inch’, ‘six inch’, ‘1/2 foot’, etc. to provide excellent results. Visitors to the provider’s website can navigate through thousands of products using Hawksearch’s advanced data filtering and sorting capabilities.
Hawksearch has over a decade of experience with B2B suppliers and distributors and has a proven history of serving Optimizely clients such as Cleaner Supply Co., Crescent Electric and Collections ETC.
Ari Kahn, CEO of Bridgeline, said: “Bridgeline is proud to continue to bring greater value to Optimizely and its users. We are…
