MikeWorldWide London publishes new research on communications professionals and PR buyer trends
Service costs and budget cuts are among the most pressing challenges facing buyers
Nevertheless, the scope of work for PR companies is expanding
LONDON, November 3, 2022 /PRNewswire/ — MikeWorldWide, one of the world’s leading independent, integrated PR agencies, has released new research on PR and communications buyer trends driving decision making.
overview
Global events like Brexit and COVID-19 have completely changed how companies communicate. In an increasingly digital world, this communication is evolving rapidly. As such, organizations need communications professionals who can customize, scale and diversify their programs, especially in today’s financial environment. MikeWorldWide’s new study aims to understand the challenges shoppers are facing today and how these brands are responding to them.
Measuring return on investment and return on trust
After months of high inflation, the UK is entering a nationwide recession and communications professionals are being tested more than ever to demonstrate a strong return on investment (ROI). In fact, service costs (47%) and budget cuts (42%) were cited as the top challenges buyers face when choosing a PR agency.
However, in today’s world, ROI has a whole new meaning. Three quarters of companies (75%) now attribute a monetary value to trust. To stay current…
