Leveraging the full power of the Calix Revenue EDGE platform, the Wisconsin-based service provider grew its managed services revenue by 700 percent and its Net Promoter by 20 percent in one year by running an omnichannel marketing campaign using Calix Marketing Cloud and the Calix Market Activation Program
Calix, Inc. CALX recognizes MHTC as a “giant of marketing” and a 2022 Calix Innovation Award Winner. Announced at Calix ConneXions 2022, the award honors MHTC for successfully differentiating in highly competitive markets with a data-driven, customer-centric marketing approach. The southwest Wisconsin-based broadband service provider (BSP) built its managed Wi-Fi offering on the Calix Revenue EDGE™ platform to engage suburban subscribers, including home workers and technology innovators. The full power of the Revenue EDGE platform – including Calix commandIQ®, Revenue EDGE managed services, and Calix Cloud® – allows MHTC to easily meet the individual needs of subscribers. Last year BSP launched a personalized MHTC branded mobile app (based on CommandIQ) to give subscribers more control over their home Wi-Fi experiences. MHTC leveraged Calix Marketing Cloud (Marketing Cloud) and the Calix Market Activation Program to run an omnichannel marketing campaign focused on accelerating app adoption. With more subscribers in the app, MHTC leveraged this direct line of communication with subscribers to successfully launch managed services –
