A global survey shows US fans have a solid interest in paying for content and watching every tournament game
Almost half of US sports fans (45%) plan to watch the 2022 FIFA World Cup in Qatar this month, according to data from the leading telecommunications, media and technology consultancy. Altman Solon. The high-profile event is expected to draw record-breaking global viewership, and the strong interest from US sports fans comes amid the busy sports and holiday season. The excitement of watching the games is also reflected in a solid interest in registering for each tournament game and paying to watch the games.
Altman Solon’s 2022 FIFA World Cup poll offers expert insight and analysis on global fan interest in the month-long tournament, which begins on November 20. The survey of more than 17,000 respondents in 17 countries highlights the many FIFA World Cup-related growth opportunities available in international markets.
“There is no event like the FIFA World Cup in terms of attendance and excitement worldwide,” said Mary Ann Halford, Altman Solon’s partner. “However, with the change in start date, the FIFA World Cup will now be held in the USA against the NFL, NBA and college football for audience engagement. It also comes in the middle of the Christmas advertising season, which could be beneficial for broadcasters and their advertising partners. Poll shows solid US fan interest, but I’ll…
