Shopify is a powerful ecommerce platform that helps businesses market their products online.
The latest stats suggest that the first result search engines generate has the highest click-through rate (CTR), earning 27.6% CTR of all clicks. The CTR drops to 15.8% for the second position in the search results.
How to Optimize Shopify SEO?
- Set up your website
Get a custom domain
If you haven’t already, register a custom domain with Shopify. Make sure you choose the domain name in sync with your business name. Or at least try to find an industry-related domain name.
Improve website structure
This platform has built-in search engine optimization tools that do a lot of the work, such as:
- Maintain a logical hierarchy of categories
- Avoid using iframes
- Maintain a simple, readable structure for URLs
But here’s what you can do to ensure Google ranks your Shopify store correctly:
- Submit your sitemap to Google Search Console so that search engine can index pages.
- Use Google Webmaster Tools to check for crawl errors.
- Edit the robots.txt file to tell crawlers which pages to request from your online store for viewing.
- Use meaningful file names for your images and use meta titles and alternative descriptions for images.
- Make sure your website is easy to navigate for both users and search engine bots.
- Polish in-page SEO
Here comes the most time-consuming but most important part – optimizing each page. Nevertheless, this indispensable measure ensures that you are found by your potential buyers on the Internet.
Search and add relevant keywords
If the search query matches the keywords inserted into your content, you will appear higher in the search results.
IMPORTANT!
Use keywords in a natural context. Otherwise, search engines might ignore them (a total waste of your effort), and customers won’t be interested in interacting with nonsensical content.
Also remember that every page on your website — every product, category, homepage, and blog post — can rank for different keywords.
There are some places where you…
