According to new research by strategy analysis, smartphone shipments in China declined -16% yoy to 67 million units in the third quarter of 2022. vivo regained the top position with a market share of 21%, followed by OPPO (including OnePlus), Honor, Apple and Xiaomi. Among the top five players, only Apple delivered annual growth this quarter.
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Figure 1: Smartphone shipments and market share in China in Q3 2022* Figures are rounded. (Source: Strategy Analytics, Inc.)
Yiwen WuSenior Analyst at Strategy Analytics, said: “China’s smartphone shipments declined to 66.9 million units in Q3 2022, down -16.0% YoY – Economic headwinds weighed on mixed performance.”
Linda Sui, Senior Director at Strategy Analytics, said: “vivo regained the top position in China with 14.3 million smartphones shipped in Q3 2022. However, its shipments declined by -21% yoy and its volume share declined to 21% from 23% last year.vivo updated its product portfolio this quarter and we have seen steady progress in the premium segment and online channel. The X Series helped the company increase brand awareness among affluent users and young people. Meanwhile, the updated iQOO series continues to shine in the online segment. OPPO (OnePlus) ranked second together with 12.2 million shipment units, capturing 18% market share in the third quarter of 2022. OPPO (OnePlus) recorded the largest annual decline (-27% YoY) among the top 5 vendors this quarter ). New product launch this quarter in home market amid economic uncertainties. The Reno 8 series, with high-end and affordable 5G-A models, stayed on the bestseller list. We encourage the company to take feasible measures to stabilize performance in the Chinese market.”
bang bangAnalyst at Strategy Analytics, added…
