- The tire brand’s latest partnership increases brand awareness among hockey fans across Chicago
RICHFELD, Ohio, October 28, 2022 /PRNewswire/ — Nexen Tire AmericaInc., a global leader in high-performance passenger car, SUV/light truck and snow tire technology, today announced a new partnership with the Chicago Blackhawks.
The Korean tire maker believes the partnership will increase consumer awareness of Nexen Tire The United States. Beginning with the 2022-23 season, Nexen Tire will be featured on a variety of marketing assets such as dashboards (both physical and digital) for Blackhawks home games at the United Center, billboards and signage at Fifth Third Arena, the Chicago Blackhawks community see his ice rink and more.
“We are excited for the opportunity to expand our local market presence through a partnership with the Chicago Blackhawks,” he said Brian Yoonseok HanCEO of Nexen Tire America, Inc. “Like the Blackhawks, we are extremely proud of our history and what our brand brings to their organization. We both strive for excellence in everything we do and Nexen Tire is ready to share its story with this incredible fanbase throughout the season.”
Founded in 1926, the Blackhawks are one of the “Original Six” National Hockey League franchises and have won six Stanley Cup championships. The Chicago Blackhawks recently began their 2022-23 season, which will feature an 82-game regular season roster.
“With its global roots and significant presence in the Midwest, Nexen Tire is a valued addition to Blackhawks’ partner portfolio,” said Nexen Tire Jamie Spencer, Executive Vice President of Revenue for the Chicago Blackhawks. “We are thrilled that Nexen Tire is a part of every Chicago Blackhawks home game, and our loyal fan base will come to know them as a brand that shares our commitment to maintaining a high standard of quality.”
The partnership is the latest addition to Nexen Tire Global’s fast-growing sports marketing partnership portfolio,…
