#ExamFX #launches #brand #refresh
Leawood, Kansas, Oct. 24, 2022 (GLOBE NEWSWIRE) — ExamFX, an Ascend Learning, LLC brand and a leader in licensing training for the insurance and financial services industries, launched a new and enterprising brand refresh.
ExamFX: A clear new identity.
“Think for a moment about the amount of change the world has experienced in the last decade,” explained Lori Edmonds, ExamFX Director of Marketing. “Here at ExamFX we’ve been thinking about how much we have evolved – recent acquisitions, a new learning platform, and a transformative analytics tool. For over 26 years, our brand identity and design have served us well. But recently it became clear it was time to review our established brand presence. The result of this consideration and discovery is our new brand identity.”
This week ExamFX is introducing an updated brand. The refresh enhances their ability to creatively engage with customers, creates new and compelling experiences for those who interact with them, and authentically represents ExamFX to candidates, managers, and corporate partners.
“We love the modern look, but it is much more than a new design,” said Scott Barnes, ExamFX General Manager. “It’s about communicating and engaging with customers in a clear and propulsive manner and then integrating that clarity and momentum into everything we do.”
The refresh includes a new logo, visual elements, color palette, and typography. The update also modernizes ExamFX’s personality and voice to reflect the new identity.
The brand is refreshed, but still honors ExamFX’s past and retains historic brand equity. This is visible in the way ExamFX integrated their past with their new brand identity: the iconic orange has been updated to a fresher and more modern hue, ‘success’ is still a part of the tagline, and the name remains ExamFX.
“Our updated brand symbolizes clarity and our ability to quickly deliver what matters,” said Scott Barnes. “Here’s…