apple inc AAPL new hardware products presented, including next-gen Apple TV, last week.
What’s new with the new Apple TV: According to a Bloomberg columnist, the biggest changes in the next iteration of Apple TV are the price drop and segmentation of the new model into two variants Markus Gurmann said in its weekly “Power-On” newsletter.
He noted that the basic Apple TV is now $129 and has 64 gigabytes of storage, but lacks an Ethernet port and support for threaded IoT devices.
For about 99% of Apple TV buyers, the $129 model is the right move, while the $149 model is for those who want thread support and 128 gigabytes of storage, he added.
Why it matters: The award stopped the Apple TV from being a winner in the living room, Gurman said, adding, “But now we’re getting closer to the right formula.”
Apple is now undercutting Amazon, Inc AMZN High-end Fire TV Cube priced at $139, he said. Nevertheless, Amazon and Alphabet, Inc. Google WELL are selling 4K Fire TVs and Chromecasts for under $50, he added.
“If Apple gets back to $99 (the price of the first streaming Apple TV in 2010), the company will be in good shape,” Gurman said.
“And it doesn’t matter whether you use a cheaper box or a stick for the HDMI connection of a television.”
The Apple specialist thinks the new Apple TV is a fantastic upgrade given the new prices, support for HDR 10+, an A15 chip, twice the storage capacity, more RAM and a smaller, fanless design. This should keep customers happy until major changes are ready, he added.
Apple ended Friday’s session at $147.27, up 2.71% Benzinga Pro data.
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Photo courtesy of Apple.
